who i am & what i do.

I’m a recent First Class Graphic Design graduate passionate about using visual design to inspire societal change and create a positive impact on audiences. I specialise in brand identity and awareness campaigns, with previous work focusing on women’s rights and gender equality. I dedicate significant time to research and concept development within my creative process, allowing me to produce more in-depth and engaging designs. I am particularly interested in design psychology—understanding how people interact with design and absorb information—which informs my approach to different briefs, audiences, and objectives. I enjoy developing strong identities and campaigns that resonate with audiences, using bold typography and vibrant colours to create work that is both visually striking and meaningful.